| Title and Authors |
Pages |
Paper |
Broadening the focus of evaluation: An experiment
Chakraborty, S., & Agarwal, S.
Keywords: business communication, non-written skills, written skills, group discussion, evaluation |
1-13 |
 |
Game design as marketing: How game mechanics create demand for virtual goods
Hamari, J. & Lehdonvirta, V.
Keywords: online games, social networking, virtual world, virtual goods, business model, sustainability, captology |
14-29 |
|
Driving online shopping: Spending and behavioral differences among women in Saudi Arabia
Al-maghrabi, T. & Dennis, C.
Keywords: internet shopping, e-shopping, technology acceptance, male and female examination, continuance online shopping, saudi arabia |
30-47 |
|
Achieving synergy between strategy and innovation: The key to value creation
Dobni, C.B.
Keywords: innovation, competitive advantage, opportunity space, strategic innovation |
48-58 |
|
Book Review: E-Commerce 2009: Business, Technology, and Society
Cheng, A.Y., Ping, T.A., & Cheng, E.H.
Keywords: e-commerce, business, technology, society |
59-60 |
|
