Volume 4 / Issue 2 / Pages 35-51 - Papers in the same Issue
Creativity is of paramount importance to the innovation process. Therefore the findings of creativity research should be thoroughly considered in organisations where innovation processes are required. This review summarises the literature in the field of work place creativity, with special attention given to R&D environments. Current theoretical models of creativity are discussed and a literature review of the influence of (i) motivation, (ii) interaction within work groups and between group leaders and members, and (iii) organisational culture and environment on creativity is undertaken. Practical advice is derived from literature findings wherever possible.
Keywords: creativity, innovation, research, development, motivation, organisational culture, brainstorming
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