@article{ location = {https://www.business-and-management.org/paper.php?id=24}, title = {Book Review: Essentials of Marketing}, author = {Shiu, E., & Cheng, C.}, journal = {International Journal of Business Science and Applied Management}, keywords = marketing}, abstract = }, year = {2008}, volume = {3}, issue = {1}, pages = {46-48}, publisher = {International Journal of Business Science and Applied Management}, url = {https://www.business-and-management.org/download.php?file=2008/3_1--46-48-Shiu,Cheng.pdf}, institution = {International Journal of Business Science and Applied Management}, }