Volume 17 / 2022

Issue 2

Title and Authors Pages Paper
The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model
Riskos, K., Dekoulou. P., Hatzithomas, L., & Kotzaivazoglou, I.
Keywords: storytelling, fantasies about past eras, consumers' attitudes, brand heritage
1-15 The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model
Strategic Involvement without Strategic Input: An Empirical Analysis of the Practice of Public Relations in Greece
Triantafillidou, A., & Yannas, P.
Keywords: public relations, Greece, industry sectors, strategic management, strategic communication, practitioners
16-33 Strategic Involvement without Strategic Input: An Empirical Analysis of the Practice of Public Relations in Greece

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