|Title and Authors||Pages||Paper|
|The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model
Riskos, K., Dekoulou. P., Hatzithomas, L., & Kotzaivazoglou, I.
Keywords: storytelling, fantasies about past eras, consumers' attitudes, brand heritage
|Strategic Involvement without Strategic Input: An Empirical Analysis of the Practice of Public Relations in Greece
Triantafillidou, A., & Yannas, P.
Keywords: public relations, Greece, industry sectors, strategic management, strategic communication, practitioners
|Consumers' decision to purchase online ecological personal care products: a moderated TPB model
Delistavrou, A., Papaioannou, E., & Assimakopoulos, c.
Keywords: ecological personal care products, online purchasing, tpb, past behaviour, health consciousness