Volume 5 / 2010

Issue 1 - Download Issue

Title and Authors Pages Size Paper
Broadening the focus of evaluation: An experiment by Chakraborty, S., & Agarwal, S. 1-13 170Kb Broadening the focus of evaluation: An experiment
Game design as marketing: How game mechanics create demand for virtual goods by Hamari, J. & Lehdonvirta, V. 14-29 296Kb Game design as marketing: How game mechanics create demand for virtual goods
Driving online shopping: Spending and behavioral differences among women in Saudi Arabia by Al-maghrabi, T. & Dennis, C. 30-47 692Kb Driving online shopping: Spending and behavioral differences among women in Saudi Arabia
Achieving synergy between strategy and innovation: The key to value creation by Dobni, C.B. 48-58 204Kb Achieving synergy between strategy and innovation: The key to value creation
Book Review: E-Commerce 2009: Business, Technology, and Society by Cheng, A.Y., Ping, T.A., & Cheng, E.H. 59-60 66Kb Book Review: E-Commerce 2009: Business, Technology, and Society

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