Volume 5 / 2010

Issue 2 - Download Issue

Title and Authors Pages Size Paper
An empirical study of tourist preferences using conjoint analysis by Tripathi, S.N. & Siddiqui, M.H. 1-16 317Kb An empirical study of tourist preferences using conjoint analysis
The effects of message strategy and execution framework on teenage boy's processing of print advertisements in India by Chattopadhyay, T. 17-28 406Kb The effects of message strategy and execution framework on teenage boy's processing of print advertisements in India
Developing human capital by linking emotional intelligence with personal competencies in Indian business organizations by Singh, K. 29-42 231Kb Developing human capital by linking emotional intelligence with personal competencies in Indian business organizations
Book Review: Marketing: Real people, Real choices by El-Gohary, H. 43-44 70Kb Book Review: Marketing: Real people, Real choices
Book Review: Critical Human Resource Development by Horak, S. 45-47 115Kb Book Review: Critical Human Resource Development
Book Review: Essentials of Systems Analysis and Design: An international version by Kotzab, H. 48-50 89Kb Book Review: Essentials of Systems Analysis and Design: An international version

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