Int. Journal of Business Science and Applied Management, Volume 3, Issue 2, 2008
Book Review:
Supply Chain Management: Strategy, Planning and
Graham Heaslip
School of Business and Humanities, Department of Management Studies,
Institute of Technology Carlow
Kilkenny Road, Carlow, Ireland
Tel: +353 (0) 59 91 70 470
Fax: +353 (0) 59 91 70 570
Book Information
Book Title: Supply Chain Management: Strategy, Planning and Operation
Author: Sunil Chopra and Peter Meindl
Publisher: Pearson Prentice Hall
Edition: 3rd edition
Year: 2007
Pages: 527 text; 536 including index
ISBN: 0131730428
Price: £37.92
Keywords: supply chain management, strategy, planning, operations
Int. Journal of Business Science and Applied Management /
Supply chain management is growing both as a research subject and as a crucial field of
importance in companies. In order to obtain sustainable supply chain success, well managed long-term
relationships among the supply chain partners turn out to be indispensable. This book reflects the rapid
change that has taken place within the supply chain and its environment. This new edition has been
updated with recent changes in concepts, technology and practice. The book gives an insightful
overview of the conceptual foundations of the supply chain, as well as current examples of best
practice of managing supply chains.
The author’s extensive subject competence developed through the many years in the academic
world in conjunction with practical experience shines brightly. They demonstrate how supply chain
design, planning and operation are connected to business logistics. Chopra and Meindl display how
understanding supply chain management can be a competitive advantage, whereas weakness in the
supply chain can damage the performance of a firm. The authors recognise that there is ‘no one fits all
template’ and provide a more individualised approach that is specific to organisations operating in
standard environments. The books objectives are threefold;
Firstly, to allow readers learn the strategic importance of good supply chain design, planning
and operation for every firm.
Secondly, how these drivers may be used on a conceptual and practical level during supply
chain design, planning and operation to improve performance.
Finally, an understanding of the requirements for understanding the analytic methodologies
for supply chain analysis.
The book begins by discussing the basic foundation required for an integrated supply chain
management and company strategy to survive and flourish. Such a framework helps clarify supply
chains goals and identify managerial actions that improve supply chain performance.
The second section discusses a set of frameworks and tools used to design supply chain networks.
Supply chain drivers facilities, transportation, inventory, information, sourcing and pricing - are
examined to support the competitive strategy of a firm and maximize supply chain profits.
The third section examines the approaches and tools to explain the significance of demand and
supply planning in a supply chain. Planning allows a supply chain manager to be proactive and manage
demand and supply to ensure that profits are maximised.
The fourth section discusses tools and strategy to describe the role that inventory plays in a supply
chain and discusses actions that managers can take to decrease inventories without increasing cost or
hurting the level of product availability. The tools offer a more balanced approach to cost, quality, and
delivery and encompass a larger portion of the total supply chain management discipline.
The fifth section deals with the supply chain driver of transportation, the strengths and weaknesses
of various models of transportation and different options for designing transportation networks. Trade-
offs among transportation cost, and responsiveness are considered when designing a supply chain.
The final section integrates the broader supply chain elements, such as sourcing strategies, the role
of pricing and revenue management, the impact of information technology on the success of a supply
chain, and coordination in a supply chain.
Although this book is written more for MBA students, the flow of this book should be well-
received by those who are not at post-graduate level. One of the purposes of this book is to create an
understanding between the various logistics activities and to show how business logistics is connected
to the overall strategy of a company. Some descriptions are on a more general level, while others look
more closely at special logistics activities as part of a supply chain.
The sections that are most well developed are the ones on inventory management and cross-
functional drivers in the supply chain, where examples can be found that were directly applicable to
situations encountered in a retail environment. In general, the majority of quantitative formulae are
presented in an unnecessarily over complicated fashion.
Focusing on the supply chain on a strategic, conceptual and analytical perspective, this book
covers the activities of the organisation involved in the flow of products, services, finances, and
information from initial suppliers through ultimate users. Throughout, the book emphasises how
managers can best accomplish supply chain tasks and responsibilities. Key concepts are illustrated with
case studies that lead readers through the various processes that need to be covered in building and
managing the supply chain.