Int. Journal of Business Science and Applied Management, Volume 4, Issue 1, 2009
Book Review: Exploring Corporate Strategy: Texts and
Dimitrios N. Koufopoulos
Brunel Business School, Brunel University
Uxbridge, London UB8 3PH
Tel: +44 (0) 1895 265250
Gabriella Spinelli
Brunel Business School, Brunel University
Uxbridge, London UB8 3PH
Tel: +44 (0) 1895 267544
Book Information
Book Title: Exploring Corporate Strategy: Texts and Cases
Author: Gerry Johnson, Kevan Scholes and Richard Whittington
Publisher: Prentice Hall: Financial Times Press, UK
Edition: 8th edition
Year: 2008
Pages: 878 pages
ISBN: 978-0-273-71192-6
Price: £43.69
Keywords: strategic management, corporate and business strategies
Int. Journal of Business Science and Applied Management /
Having established a worldwide reputation with sales over 750,000 copies, the current edition of
this book -published for the first time in the early 80s lives up to its popularity.
As in past editions the introductory chapter illustrates the strategy concept in a clear, well
organized and comprehensive manner. Alongside the well developed three lenses of strategy (design,
experience and ideas), already a feature of the past versions, this edition introduces an extra lens; this is
strategy as a discourse and ability to communicate and shape organisational objectives. The rest of the
book is then structured in three parts dedicated respectively to Strategic positioning; Strategic choices
and the principles of Strategy in action.
The four chapters of Part I discuss the issues, facets and factors that affect and influence
organizations into their quest for developing and managing their strategies. This part encompasses
considerations on the organisational environment, the capabilities, resources and assets, the purposes,
vision and organizational mission and the culture.
Part II focuses on the choices that eventually organizations are bound to take. Chapter 6 illustrates
the available strategies at the business level whereas Chapter 7 moves its attention to corporate level.
To respond to the disciplinary needs, Chapter 8 is introduced and reflects on the International aspects
of Strategies and strategic development. Chapter 9, also an addition of the latest edition, portrays the
increasing academic interest on Innovation and Entrepreneurship. Finally, Chapter 10 goes on to
consider the methods and ways that companies pursue in order to materialise their strategies.
Part III draws on the well known debate of deliberate vs. emergent approaches that has dominated
the discipline for the last 30 years. The chapters in this part of the book analyse and review issues
related to strategy development, planning, organisational configuration and the fundamental business
resources: people, information, finance and technology. Change and the management of change are
also examined within part III leading to the identification of key roles and stakeholder in strategy
As in previous editions, the main conceptual elements are supported by brief case examples within
the main text and by extended case studies, 17 brand new and 19 thoroughly revised, that feature at the
end of the book. Through this structure the authors uphold the narrative flow of the book still providing
the readers with extensive resources.
The structure of the book has been carefully planned and the guided tour section directs the
readers to effectively integrate the online and printed resources.
This is a superb book and a required addition to the library of students both at their undergraduate
and postgraduate studies or anyone who wishes to understand issues relating to well known but often
misused concepts of strategy, strategy development and strategy implementation.