Volume 1 / Issue 1 / Pages 1-13 - Papers in the same Issue

A Structural Equation Model of Customer Satisfaction and Future Purchase of Mail-Order Speciality Food

Mai, L. W., & Ness, M.

Download Paper (112Kb)

Abstract:
Analyses the relationship between satisfaction with mail-order speciality food attributes, overall satisfaction, and likelihood of future purchase using a structural equation model. The results indicate that customer satisfaction is associated with both service and product features of mail order speciality food.

Keywords: customer satisfaction, re-purchase intentions, speciality mail order food, structural equation modelling

Download Reference in BibTex Format

Downloads: 13286 - For more statistics please visit our statistics page.

Back / Return to Library