List all papers.
| Title and Authors | Year | Vol (Issue) | Pages | HTML | |
| Influence of brand differential on motivation to conform and manufacturer versus store brand purchase intention Tran, E., Balas, A.N., Chris Y. Shao C.Y., Alan J. Dubinsky, A.J., & Larry Jackson, L. Keywords: manufacturer brand, store brand, brand differential, motivation to conform |
2014 | 9 (1) | 13-23 |  |
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