Research Papers: viral marketing

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Title and Authors Year Vol (Issue) Pages HTML PDF
Internet-induced marketing techniques: Critical factors in viral marketing campaigns
Woerndl, M., Papagiannidis, S., Bourlakis, M., & Li, F.
Keywords: viral marketing, marketing campaigns, internet word-of-mouth, social networking
2008 3 (1) 33-45 Internet-induced marketing techniques: Critical factors in viral marketing campaigns Internet-induced marketing techniques: Critical factors in viral marketing campaigns