Research Papers: omnichannel

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Title and Authors	Year	Vol (Issue)	Pages	HTML	PDF
Impact of Consumer Inertia on Mobile Commerce Adoption under the Influence of Market Isomorphism Effects Hui, T.C., & Marikan, D.A.b.A. Keywords: market isomorphism, mobile commerce adoption, omnichannel, institutional theory, consumer inertia	2022	17 (3)	66-92