Research Papers: virtual goods

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Title and Authors Year Vol (Issue) Pages HTML PDF
Game design as marketing: How game mechanics create demand for virtual goods
Hamari, J. & Lehdonvirta, V.
Keywords: online games, social networking, virtual world, virtual goods, business model, sustainability, captology
2010 5 (1) 14-29 Game design as marketing: How game mechanics create demand for virtual goods Game design as marketing: How game mechanics create demand for virtual goods